Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Racing: Asia talks offer Bay CEO new concepts

By Anendra Singh
Hawkes Bay Today·
21 May, 2014 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jason Fleming (right), of Hawke's Bay Racing, with Hong Kong club counterpart Winfried Engelbrecht-Bresges. Photo/Supplied

Jason Fleming (right), of Hawke's Bay Racing, with Hong Kong club counterpart Winfried Engelbrecht-Bresges. Photo/Supplied

A dozen delegates have returned from a Hong Kong meeting this month appreciating the need to find a degree of rapport to keep pace with the developments in Asia for the benefit of the thoroughbred industry in New Zealand.

"The future is quite different so we need to connect with it," reveals Hawke's Bay Racing CEO Jason Fleming after returning from the 35th Asian Racing Conference.

"We need to raise the bar a little bit," Fleming says after 830 visiting delegates from 23 countries converged to engage in 16 seminars staged over four days.

The conference offered 68 speakers from within and outside of the racing industry sharing their insights.

"Change is good and so it is an affirmation of what we think is required ... "

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The trip from May 4-9 came under scrutiny from Kiwi trainers who are planning disruptive action nationwide after a vote of no confidence in New Zealand Thoroughbred Racing (NZTR).

The trainers questioned the value of the conference, which NZTR chief executive Greg Purcell and the governing body's directors, Matthew Goodson, Ben Nettleton and Greg McCarthy, attended.

The industry also sent Julie Walker (NZ Stud Book), Andrew Birch (NZ Thoroughbred Marketing) and club officials Carey Hobbs (Taranaki), Tim Mills and Jeff McCall (Canterbury Jockey Club), Greg Mitchell (Counties) and Alicia Moroney (Waikato ambassador).

Advertisement
Advertise with NZME.

However, Fleming says the seminars were "very thought provoking".

"We had the best racing minds of the world there. They [critics] are lacking [in judgment] who funded the trip."

The detractors, he believes, are ill informed because the NZTR only paid for his conference fees while the Bay board, like other clubs did for their official delegates, picked up the tab for other expenses such as travel and accommodation.

To be players in a vital part of the industry, Fleming feels, it's imperative for the Kiwi industry to be investing in such exercises if they are to remain viable.

"As we face the challenges and competition from other leisure entertainment industries, it is important for the industry's leaders and stakeholders to expand and strengthen the co-operation between different racing jurisdictions - after all, we live in a global age."

To put the trip in perspective, he emphasises Australia sent 108 delegates compared with New Zealand's dozen, although he accepts it is tough times.

"The opportunity to critique and explore the best practices in the industry on a global scale is firstly a privilege but, secondly, an important mechanism to raise the bar for our local jurisdiction."

Fleming says the challenges facing all racing locations is the ability to effectively build a rapport with racegoers in competing for entertainment revenue.

That will provide the platform to sustain industry to a suitable scale which supports employment, generates economic activity and revenue for the government.

"The Hong Kong customer experience is just enormous ... we will battle to replicate that wholeheartedly in New Zealand."

Advertisement
Advertise with NZME.

Finding a common denominator between a healthy industry and society that benefits both parties is the ultimate challenge for the racing administrators.

At a people level that boils down in New Zealand to breaking the divide that exists between customers and their expectations of a memorable experience.

"We must do better in New Zealand at servicing the customers' wants - after all the discretionary aspect of this investment has so much competition. It is common to see innovation and world-leading practices across many industries here - pound for pound we outbox in this regard - yet wagering in New Zealand has remained static in respect of its connectivity to customers for too long."

Fleming says in the Bay, for example, there's a need to tailor their offerings for family entertainment to look beyond "the beer-and-pie" culture.

"People are more discerning nowadays."

Conversely the difficulty is "we're not a Pacifica or Craggy Range" that opens throughout the year.

Advertisement
Advertise with NZME.

Racing faces competition not only from other codes but shopping and markets on Saturdays.

"We need to step out of our old shadow."

Emulating Hong Kong's technology, such as digital channels, is vital in wagering but so is winning the Government's support.

With relatively similar populations, Hong Kong has two racing venues while here we have 51.

A feasibility study will be presented next month on shifting to the HB Showgrounds to share a compact venue with the A and P Society and Horse of the Year Show.

"We have to smooth edges so there's no major funding bullet but the prospects are very bright to moving," Fleming says.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Sport

Hawkes Bay Today

Napier homicide: Gang connection rumours 'damaging' and untrue - police

16 May 09:31 PM
Hawkes Bay Today

'Ruthless Environment': Cut from pro club in the UK – how New Zealand gave English footballer a second shot

13 May 05:00 PM
Sport

The future is looking bright for Māori basketballer in US

12 May 02:06 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Sport

Napier homicide: Gang connection rumours 'damaging' and untrue - police

Napier homicide: Gang connection rumours 'damaging' and untrue - police

16 May 09:31 PM

Teen homicide victim Kaea Karauria will be laid to rest next to his beloved Papa.

'Ruthless Environment': Cut from pro club in the UK – how New Zealand gave English footballer a second shot

'Ruthless Environment': Cut from pro club in the UK – how New Zealand gave English footballer a second shot

13 May 05:00 PM
The future is looking bright for Māori basketballer in US

The future is looking bright for Māori basketballer in US

12 May 02:06 AM
Premium
On The Up: 11yo Taradale runner may have broken 5km world record

On The Up: 11yo Taradale runner may have broken 5km world record

06 May 11:58 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP