In no time at all it grew to become the go-to resource for all things parenting, local information and community actions with more than 5800 followers.
"I didn't expect that sort of response at all, I thought it would be an online coffee group for a few friends," Mrs Allen said. "Its now a one-stop shop for people in need of advice, help and support."
The most important contributions are not seen on the page.
Recently she has attended a "Family Violence is not OK" course off her own bat to better support some of the harder messages she receives on the page.
"It's also about women supporting women in abusive relationships or who are dealing with alcoholism."
The page primarily functions with her being a filter for anonymity, allowing people to ask what they feel are silly and embarrassing questions " often to find out they are not alone.
Spinoff pages and groups have started such as 'mums on a mission", which helps mums wanting to lose weight.
Mrs Allen said this shows how important that sense of connection is, especially to those who find parenting isolating.
"To win the award would be humbling and amazing.
"If I did win it would be more representative of the community rather than myself," she said.
