"With MINDA Pasture, all the data entry and collation is done at the same time they complete their farm walk, it will also calculate the available feed in each paddock and further information like a feed wedge and growth rates will be automatically available to view online once they are back in range of an internet connection."
The app will also allow farmers to view information from the previous farm walk and have multiple people contributing to information for farm walk, allowing the task to be split between the team.
The launch of MINDA Pasture follows the introduction of LIC's MINDA Land & Feed software in 2012, which provided farmers with an easier way to record pasture covers and other farm events, and create a feed wedge.
Rob said almost 3500 farmers and consultants now utilise the software and for many, it has become a fundamental part of their farm walk routines, to get a clear picture of the farm's feed-supply with the feed wedge, and identify whether they are on-track to meet animal demand.
"This app will make the MINDA Land & Feed software even better as it simplifies the data entry side of the job too.
"With the two combined, farmers have a powerful tool to manage their pasture easily, maximise productivity from their land and improve the profitability of their business.
"We are confident MINDA Pasture will be snapped up very quickly by farmers, as they did for the Calving and Lookup apps last year."
MINDA Pasture is available to download now, free of charge, from the App Store and Google Play, and will work on the latest Apple and Android smartphones and mobile devices.
Its use is at no extra cost to farmers subscribed to LIC's MINDApro software, no matter how many staff download it, but they will need to have their farm setup in MINDA Land & Feed, at www.MINDA.co.nz
Future plans for apps from the co-op include updates to MINDA Calving and MINDA Lookup, based on farmer feedback received.