Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

On The Up: Hawke’s Bay jobseeker coach hired her client to help her expand business

Hawkes Bay Today
31 Dec, 2025 09:55 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Carlee Atkin’s life experience helped with her transition into a new career in coaching.

Carlee Atkin’s life experience helped with her transition into a new career in coaching.

Hawke’s Bay coach Anna Tennent thrives on seeing her clients succeed.

“I’m quite invested in my people, I get a real kick when they succeed,” says the director of Complete Coaching Hawke’s Bay.

In fact, Tennent hired Carlee Atkin, a former Ministry of Social Development client whom she knew professionally, after coaching her and identifying that she had the knack for the job.

“She’s really good at helping people get jobs,” Tennent said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Complete Coaching is an MSD provider offering one-on-one coaching for MSD clients. The team placed 61 out of 90 MSD clients into work or study in the year to June 30. In the previous year, they placed 32 out of 40.

“The majority of MSD clients are willing to go for what they want, our role is just to help people work out how their skillsets can be used in other industries so they can pivot into new jobs,” Tennent said.

 Hawke’s Bay coaches Carlee Atkin and Anna Tennent helped place 61 MSD job candidates into work in the year to June 30.
Hawke’s Bay coaches Carlee Atkin and Anna Tennent helped place 61 MSD job candidates into work in the year to June 30.

The pair first met when Tennent commissioned a strategy from Atkin’s marketing consultancy, and not long after Atkin got back in touch for some career coaching. She was dealing with a relationship breakup, alongside her first pregnancy.

“I felt financially and emotionally insecure, my ability to go and get a job was quite affected,” she said.

Advertisement
Advertise with NZME.

Atkin started receiving Jobseeker Support then Sole Parent Support. When her son turned 1, she decided to put him in daycare and seek financial stability. She had wanted to try coaching for years, so she completed a coaching qualification.

“Going through all that, it really made me want to help other people going through times of change,” she says.

Her life experience made the transition easier.

“At 40, I knew what I was capable of, which is a real benefit, some mothers don’t know that.”

Tennant, also a mother, wanted to expand her business and it was clear that Atkin would make a great coach due to her experience and “outgoing personality”.

Advertisement
Advertise with NZME.

With funding from MSD, Complete Coaching can help clients tailor CVs or cover letters, offer study advice or take them to a recruitment evening, but mostly it’s about providing support and encouragement.

“It’s about finding that common ground with them so they can have a laugh and make the relationship a really positive one,” Tennant said.

MSD East Coast regional commissioner Steve Smits-Murray said he was impressed with the results achieved by Complete Coaching and appreciated its support for clients.

“In the 12 months to November, we’ve had 4056 people in Hawke’s Bay move off benefit into work, thanks to the work of providers such as Complete Coaching and our local MSD employment team.”

For Tennant and Atkin, though, it’s all about the people.

Advertisement
Advertise with NZME.

“We have a lot of fun with our clients.”

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

SH2 reopens after fatal crash near Wairoa

18 May 07:22 PM
Hawkes Bay Today

Are you Hawke's Bay's best snooker player? $2500 is yours to win

18 May 06:00 PM
Hawkes Bay Today

'We're making pears sexy again': New variety fetches $7 each in global markets

18 May 06:00 PM

Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

SH2 reopens after fatal crash near Wairoa
Hawkes Bay Today

SH2 reopens after fatal crash near Wairoa

Another person in the vehicle suffered moderate injuries and is in hospital.

18 May 07:22 PM
Are you Hawke's Bay's best snooker player? $2500 is yours to win
Hawkes Bay Today

Are you Hawke's Bay's best snooker player? $2500 is yours to win

18 May 06:00 PM
'We're making pears sexy again': New variety fetches $7 each in global markets
Hawkes Bay Today

'We're making pears sexy again': New variety fetches $7 each in global markets

18 May 06:00 PM


From boring to banger: Rapper turns Kiwis’ mortgage misery into music
Sponsored

From boring to banger: Rapper turns Kiwis’ mortgage misery into music

17 May 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP