Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Napier sergeant leaves police after 17 years to launch coffee carts

Rafaella Melo
By Rafaella Melo
Reporter·Hawkes Bay Today·
9 Jul, 2025 12:54 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Sergeant Willie Tran is leaving the police after 17 years to open a coffee business in Napier.

Sergeant Willie Tran is leaving the police after 17 years to open a coffee business in Napier.

After 17 years in the New Zealand Police, Sergeant Willie Tran is preparing to step out of uniform to chase an old dream – opening his own business in Napier.

His last official day on duty is on Friday.

By Tuesday next week, he will open two Streetwise Coffee carts, on Taradale Rd and Pandora Rd. The goal is to spend a little more time with his family.

He has always aspired to be both a police officer and a business owner. The first opportunity came early, and he took it.

Over nearly two decades, he has served in many roles from youth aid, ethnic and gang engagement to member and team leader of the elite Hawke’s Bay Armed Offenders Squad (AOS).

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“AOS would have to be the role that really stands out to me because you work with a really tight and close-knit team, all like-minded people and the training and the work we get to do is almost next-level policing,” he told Hawke’s Bay Today.

“We are searching and working towards locating the most dangerous people in the community or even in the country, and with that comes a higher level of risk and training required.”

Sergeant Willie Tran served as a member and team leader of the Hawke’s Bay Armed Offenders Squad.
Sergeant Willie Tran served as a member and team leader of the Hawke’s Bay Armed Offenders Squad.

One of his “fondest memories” came during the response to Cyclone Gabrielle.

Advertisement
Advertise with NZME.

Stationed in Wairoa at the time, Tran helped lead the evacuation of around 120 people after the river burst its banks.

With no power, water or communications, he and his team worked through the night, using dinghies and jetskis to reach families trapped by floodwaters.

“We were doing 20-hour shifts without a break, especially in the first eight to 48 hours. We were just working around the clock ... So that was one of my proudest moments,” Tran said.

Tran has been formally recognised on many occasions for his actions, most recently when he was awarded the Royal Humane Society Medal for Bravery for rescuing a drowning person in Wairoa.

Sergeant Willie  Tran (right) receiving a Royal Humane Society Bravery Award from Commissioner of Police Richard Chambers.
Sergeant Willie Tran (right) receiving a Royal Humane Society Bravery Award from Commissioner of Police Richard Chambers.

Community work has always been part of his approach.

In 2012, he helped rebrand the national police youth prevention programme Cactus into Te Vaka Māia to better reflect the Māori and Pasifika youth it served.

Sport was also a major part of his police years. Tran played for the New Zealand Police men’s rugby team, competing in Police Rugby World Cups in Australia and China – both of which the team won.

He is now head coach of Napier Boys’ High School’s 1st XV.

Although proud of his time in the force, Tran says the new business represents a chance to restore balance in his life.

A father of six, he said the change would allow more time with family and a way to pass on knowledge about hard work, responsibility and ethics.

Advertisement
Advertise with NZME.
Willie Tran and his wife Stacey Bailey-Tran will launch two Streetwise Coffee carts, aiming to also have more family time.
Willie Tran and his wife Stacey Bailey-Tran will launch two Streetwise Coffee carts, aiming to also have more family time.

Starting with two coffee carts, Tran already hopes to expand soon.

“Streetwise Coffee is a national franchise ... the goal will be to have four carts in Napier.”

He says the decision wasn’t easy, but it was time.

“I’ve achieved and accomplished more than I ever thought I could in the police,” he said.

“Now, an opportunity has come up where I can become a business owner and channel my energy towards that, and also hopefully will regain some balance in my life.”

Save

    Share this article

Latest from Hawkes Bay Today

Premium
Opinion

Gail Pope: Robert Louis Stevenson’s Samoan home shot by Hawke’s Bay photographer

Hawkes Bay Today

Praise for restaurant's response after former deputy mayor dies at family dinner

Hawkes Bay Today

The 2.2% dream: What we would need to sacrifice to get the lowest rate rise in NZ


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Premium
Premium
Gail Pope: Robert Louis Stevenson’s Samoan home shot by Hawke’s Bay photographer
Opinion

Gail Pope: Robert Louis Stevenson’s Samoan home shot by Hawke’s Bay photographer

OPINION: The desire to venture to the islands during winter has been a common theme.

18 Jul 07:00 PM
Praise for restaurant's response after former deputy mayor dies at family dinner
Hawkes Bay Today

Praise for restaurant's response after former deputy mayor dies at family dinner

18 Jul 06:01 PM
The 2.2% dream: What we would need to sacrifice to get the lowest rate rise in NZ
Hawkes Bay Today

The 2.2% dream: What we would need to sacrifice to get the lowest rate rise in NZ

18 Jul 06:00 PM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP