Because every minute counts in a life or death situation, every dollar counts when it comes to keeping the rescue helicopter operational, she said.
A hundred per cent of all funds raised from the event, whether from donations or from runner sponsorship, will go directly to keeping life saving services free of charge and available all day, every day to everyone in Hawke's Bay.
Thousands of competitors are expecting to participate in this all new running festival, which will incorporate a kid's run, 10km challenge, half marathon , and of course, the full marathon.
Anyone wishing to take part in any of the distances, and who want to raise sponsorship for the Rescue Helicopter can apply to the Trust for a fundraising pack and an exclusive 'Team Rescue Helicopter' running top to wear on the day.
Please contact Laura Hyde at mfm@hbhrt.org.nz or call 878 1630 for your fundraising pack.