They had to fight back after losing an early lead. Alby Mathewson's dart from an attacking scrum put the visitors ahead at the break after Matt Faddes showed good skills and pace to pick up the ball one-handed and scoot away for Otago.
Otago lost prop Scott Manson for a shoulder charge on first-five Ihaia West, who had a quiet match, but battled well during his absence and didn't concede a point.
However, Richard Buckman's try with just over 20 minutes left effectively sealed it for the Bay. Trent Boswell-Wakefield, who replaced Coman, showed impressive pace to chase a kick for the assist.
Another West penalty - he kicked five - pushed the score out to 29-10 and the game was as good as theirs, although flanker Evans scored a superb try when running on to a Franklin offload and stepping Guildford, and Franklin got one of his own in the dying minutes.
Otago (Matt Faddes, Gareth Evans, Tom Franklin tries; Hayden Parker pen, 3 cons)
Hawke's Bay (Alby Mathewson, Richard Buckman tries; Ihaia West 5 pens, 2 cons)
Halftime: 16-10
- APNZ