Born in New Zealand but growing up in Europe to Dutch parents, Anya had always heard stories about the beauty of New Zealand and the kindness of its people. She says the reality of living here has opened her eyes.
"We had no idea there was another side to New Zealand, where people are struggling and feeling isolated, growing up without healthy meals, even without a home.
"I think we have, as a community, an obligation to care and to support, because that's what people are supposed to do, take care of each other."
Through the foundation, Anya and Ruurd have set up a $365 a year giving model, that they both save into and gift to the Foundation's Community Impact Fund. Anya recalls it was something her mother taught her and her sister to do when they were growing up, saying "it's not much, but imagine if everyone did this".
As well as their "living giving" Anya and Ruurd have also left a gift in their memorandum of wishes to Hawke's Bay Foundation to steward their support into areas that hold special meaning to them, after they've gone. Improving children's quality of life and charities that promote positive health outcomes hold key priority for the couple.
The pair don't want any special recognition for their giving and say they're just "everyday people trying to bring a bit more joy to the world".
"None of us likes thinking about the end of our lives, but I felt it was such a positive thing to do to improve someone's life, to contribute to people's wellbeing. Isn't that amazing to have the power to do that?
"My advice to others is that if you're in a position to give through your will, talk to your solicitor. It's very easy and so many people will benefit."
For more information head to hawkesbayfoundation.org.nz