"We're not making any money out of this transaction, it's being done as a pilot offering to try and help us promote ourselves and keep an R&D (research and development) base close to our factory in Napier," Mr Forsyth said.
The machines' "resistance" levels was adjusted using electromagnetic fields, meaning there were few external moving parts, making them suitable to outdoor conditions and resistant to vandalism.
"We've got machines installed in several parks in South Auckland, which is a pretty tough testing ground, and we've not had a single case of vandalism in almost three years," Mr Forsyth said.
Napier Mayor Bill Dalton said the installation of the outdoor fitness centre was part of the council's ongoing work to make Marine Parade more attractive and appealing to both residents and visitors.
The work includes a $5.7 million redevelopment of the now-closed Marineland site which is to be turned into a recreation facility for roller-sports and other activities.
Last month the council opened a "pump track" south of the aquarium aimed at allowing young bike and scooter riders.