Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Hawke's Bay businesses find extra flights boost face time for growth

By Patrick O'Sullivan
Business editor·Hawkes Bay Today·
14 Nov, 2016 07:07 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

EIT student Louise Tattersall conducts Business Hawke's Bay's business traveller survey with traveller Sharyn Newby at Hawke's Bay Airport. PHOTO/PAUL TAYLOR

EIT student Louise Tattersall conducts Business Hawke's Bay's business traveller survey with traveller Sharyn Newby at Hawke's Bay Airport. PHOTO/PAUL TAYLOR

Business connectivity is increasingly easier for Hawke's Bay, with more affordable and regular flights to Auckland resulting in more face time for more business opportunities.

The finding is a result of a Business Hawke's Bay (BHB) 12-month Business Connectivity project.

Since the arrival of Jetstar in December 90,000 more travellers have used the airport, ahead of airport company projections.

Project manager Carolyn Neville said it enabled anecdotal feedback to be quantified.

"We've asked business travellers for their experiences and opinions and it's rewarding to see that they are being listened to," she said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Having free WiFi available at the airport was a prominent suggestion, confirming for Hawke's Bay Airport that this was a more urgent priority and encouraging action."

EIT has helped with the survey through students and School of Business postgraduate research programme co-ordinator Dr Jonathan Sibley, who said the project was statistically robust.

"It's important to EIT that our applied research at degree level is relevant, well structured, and contributes to the improvement of our community, in this instance improving the environment of business travellers," he said.

Advertisement
Advertise with NZME.

Ms Neville said business travellers were generous in sharing thoughts and experiences which would meet their needs.

"It shows that the Hawke's Bay business community is keen to see competitive air travel remain and, in fact, expand to other routes.

"The comments have been perceptive and overall it confirms that Hawke's Bay business is outward facing and engaged with marketplaces out of the region, with international travel high.

"The region is very mobile. Despite the internet opening up long distance relationships, businesses are making the effort for face to face engagements, and the ability to travel cost-effectively is helping that."

The 12 month project is funded by Hastings District Council and Napier City Council, shareholders in the airport with the Government.

Hastings mayor Lawrence Yule said increased air travel options helped business growth and the survey would enable more initiatives to "make our region even more attractive".

Napier mayor Bill Dalton higher traffic helped attract businesses to make a permanent move to the Bay.

SURVEY FINDINGS INCLUDE:
62% of travel was self-arranged, 31% was organised by a team member and 7% was through an agency.

48% of respondents were from small businesses.

74% of respondents were aged 41 to 65, with an even gender split.

Advertisement
Advertise with NZME.

More than 50% of travel was for sales, business development and meetings; 12% was for contact with-out-of region team members; 12% was for networking and 1% was for those commuting to out-of-region roles.

Over a one-month period there was an average of 2.5 trips per traveller.

28% of trips to Auckland; 20% to Wellington; 33% to South Island destinations and 12% international.

30% increase in those making more trips to Auckland this year; reasons being lower cost, growth in Auckland markets and new ventures.

63% were very well satisfied with local airport services and facilities for business travel.

68% would fly to Wellington more for business if airfares were consistently lower.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Opinion

Nick Stewart: What if you die with a big KiwiSaver balance?

30 May 08:43 PM
Hawkes Bay Today

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

26 May 07:00 AM
Premium
Hawkes Bay Today

KiwiSaver changes 'a burden' for small businesses and self-employed

22 May 08:00 PM

Why Cambridge is the new home of future-focused design

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Nick Stewart: What if you die with a big KiwiSaver balance?

Nick Stewart: What if you die with a big KiwiSaver balance?

30 May 08:43 PM

OPINION: How to spare your family pain in accessing the funds at a time of suffering.

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

26 May 07:00 AM
Premium
KiwiSaver changes 'a burden' for small businesses and self-employed

KiwiSaver changes 'a burden' for small businesses and self-employed

22 May 08:00 PM
Premium
Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

22 May 05:39 AM
Clean water fuelling Pacific futures
sponsored

Clean water fuelling Pacific futures

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP