The event transforms a seaside alley into buzzing mini market, exploring the foods people buy and eat on the street.
Booths will be set up to peddle creations influenced by cultures throughout the globe - from Korea to American BBQ, Malaysia, Italian Pizza, India, the Philippines and Japan.
An Electrolux Culinary Theatre of Ideas brings together a host of talented chefs, including Ray McVinnie, Nici Wickes, Giulio Sturla, James Beck and Brett McGregor, for fun and affordable cooking classes at MTG Century Theatre - at a cost of just $10 each.
This week they announced their themes - Wickes will use local ingredients and international recipes, McGregor demonstrates "all the flair without the fuss" trying tuna two ways, then McVinnie and Wickes pair up for East Meets West.
Another highlight is the Long Lazy Lunch at Kiwiesque luxury vineyard lodge, melding local bounty with the talents of chef Terry Lowe - formerly of Black Barn Bistro fame.
"That's going to be a great one," Ms Dundas says.
A media contingent of up to 14 journalists from the UK, China, Australia and throughout New Zealand will spread the word about Hawke's Bay's growing success story.
To buy tickets and for more information visit fawc.co.nz.