Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

FAWC: Winter food event paying off

Hawkes Bay Today
22 Jul, 2015 03:30 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
HB Tourism general manager Annie Dundas is happy with the growth of F.A.W.C!

HB Tourism general manager Annie Dundas is happy with the growth of F.A.W.C!

Winter F.A.W.C! is proving a nice little money earner for the region during quiet, cooler months.

The event, which featured 50 individual offerings for four weekends in June, made a total of $235,000, according to figures compiled by Hawke's Bay Tourism.

Ticket sales were "well up", reaching 3458 " almost double the previous year and 87 per cent of the total available not including F.A.W.C! by 5 offerings - showing more people were savouring unique wine and food experiences.

A new survey revealed an impressive 81 per cent of visitors stayed for two nights or more - 29 per cent in hotels, 19 per cent in self-contained units and 19 per cent in motels.

"That's 67 per cent of people who stayed paying for accommodation," HB Tourism general manager Annie Dundas said, "and 97 per cent of attendees ranked events excellent or good, which is also great news."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

There were fairly even numbers of people buying tickets across all age ranges and 27 per cent paid between $100 and $300 for events.

It was difficult to determine exact figures on how many flocked from out of town, but it was clear numbers were steadily growing.

"We are happy, it's just building, which is really nice. There's not much on in June so it gives Hawke's Bay a chance to stand out," Ms Dundas says.

Advertisement
Advertise with NZME.

"Twenty per cent of locals bought tickets from outside Hawke's Bay, 25 per cent of locals bought tickets for visiting friends or family. Those statistics are about the same as last year, but you have to remember there are more people coming."

Organisers were now looking ahead to a F.A.W.C! summer series from November 6 to 15 - with a bulked up programme and some exciting new prospects.

People could expect a change to the opening, return of some old favourite chefs, as well as a few new faces.

The free Electrolux kitchen will open its doors again at Napier's MTG, with some extra surprises in store, and Cranford Hospice will benefit from the Charity Wine Auction.

Discover more

FAWC by 5: Deliciosa tapas and wines

23 Jun 01:36 AM

Roughing it highlights message

23 Jul 02:00 AM

Right marketing key for expansion

23 Jul 11:54 PM

Wine auction already a sellout

26 Aug 12:30 AM

A full programme should be available within the month.

-For more, visit fawc.co.nz

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

'Feel a bit sick': Antique store raided on Boxing Day as silver prices soar

25 Dec 11:22 PM
Hawkes Bay Today

Hawke's Bay summer photo competition: Prize worth more than $1500 up for grabs

25 Dec 08:05 PM
Premium
Hawkes Bay Today

Cannabis leaves and selling a co-worker’s bike: Behind the counter as an op shop worker

25 Dec 05:00 PM

Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'Feel a bit sick': Antique store raided on Boxing Day as silver prices soar
Hawkes Bay Today

'Feel a bit sick': Antique store raided on Boxing Day as silver prices soar

Thieves smashed through a lock, door and three cabinets to target items made of silver.

25 Dec 11:22 PM
Hawke's Bay summer photo competition: Prize worth more than $1500 up for grabs
Hawkes Bay Today

Hawke's Bay summer photo competition: Prize worth more than $1500 up for grabs

25 Dec 08:05 PM
Premium
Premium
Cannabis leaves and selling a co-worker’s bike: Behind the counter as an op shop worker
Hawkes Bay Today

Cannabis leaves and selling a co-worker’s bike: Behind the counter as an op shop worker

25 Dec 05:00 PM


The Bay’s secret advantage
Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP