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Home / Hawkes Bay Today

FAWC: Event goes down well

By Sophie Price
Hawkes Bay Today·
16 Nov, 2015 12:30 AM3 mins to read

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Hawke's Bay Tourism general manager Annie Dundas

Hawke's Bay Tourism general manager Annie Dundas

Stick a FAWC in it - the Bay's premier summer food and wine festival is done.

With 80 per cent of tickets sold out in advance - and the event making $250,000 in ticket sales alone - the Food and Wine Classic (FAWC) wined and dined more than 6000 people at 76 events over 10 days.

Hawke's Bay Tourism general manager Annie Dundas said the festival had been fantastic.

"It has been a really great event and loads of visitors in town for FAWC which is what we are after," she said.

She said one of the nice things about the event was that locals were inviting their friends from out of town to come and try the best the Bay had to offer.

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"That is what we want to have happen because locals are proud of what we have and we have got pretty great food and wine," she said.

Ms Dundas said for a really full programme there were no hiccups and all those who dined out on Hawke's Bay specialties had a really good time.

"Apart from a few chilly days," she said.

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"It was pretty cold last Thursday night, people were wearing a few furs which you don't normally wear in Hawke's Bay in November, but that has been about it."

She said there was a bunch of characters at Al Brown's event on the weekend - lunch at a secret location - including four Australian couples who had travelled here especially for FAWC.

"That is great we want to see more of that," she said.

"[We also had] people from Auckland to Dunedin, from all over the place, so it was really nice to have kind of a broad mix of people at the event.

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"It is great for locals but we obviously want to get more visitors here."

Ms Dundas said the Trinity Hillbillies event during the festival's first weekend was "pretty mad" - with 200 people wandering around in cowboy hats and no teeth dining on beautiful barbecue food cooked up by Van Rijk and great wine.

The Amazing Graze was held on the following Sunday at the Hawke's Bay Farmer's Markets, where 30 people had the chance to dine on Bay offerings cooked up by chef Ray McVinnie.

"We also had about 500 people through five masterclasses held at the MTG [Century Theatre] in Napier."

She said at $10 a class, FAWC tried to keep a number of the events reasonably priced so more people could take part in them.

The FAWC Summer Series has proved to be a winning recipe - one to tantalise even the toughest of tastebuds.

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However, if it has left people wanting seconds, they will have to wait until next June - when Winter FAWC is held.

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