Currently, only Air New Zealand operates services to Auckland, Wellington and Christchurch from Hawke's Bay.
Sounds Air is hoping to establish direct flights between Hawke's Bay and Blenheim by August.
A final decision on whether Hawke's Bay is among the new Jetstar routes is likely to be announced in September, when tickets are due to go on sale. Hawke's Bay Chamber of Commerce chief executive Wayne Walford, among the members of the business community joining Mr Foss for his announcement, said Jetstar's arrival in the region would provide opportunities for business growth, and better connect the region with the rest of the world.
"Adding something extra to this region will be good for the region," he said.
Michele Cole, general manager of Ahuriri's Crown Hotel, said more flights would mean more visitors coming to the region and a boost for accommodation providers and economic activity.
Hawke's Bay Tourism general manager Annie Dundas said competition between carriers would be welcome.
"We get a lot of feedback that we're either hard to get to because flights are full or prices are high. This would just give people more options. Frequency [of flights] is also important, so we need to ensure we don't lose any of the frequency we have but competition is good."
- The page can be found at: facebook.com/HawkesBayWelcomesJetstarFlights