"The digital revolution is changing industries, businesses and workplaces everywhere.
"Equipping our students with relevant skills will ensure that our graduates are highly sought after."
She said successful educators have to ensure the lifelong employability of their students, and to achieve this she is particularly interested in building and strengthening local and international partnerships with employers, industry and research communities.
Hoffman holds a Masters degree from Germany, and a PhD from Macquarie University in Australia.
She served as the CEO of REN International, a global leadership and management institute in Nice, France, and was Associate Professor and Dean of the College of Business Administration at the American University of the Middle East in Kuwait.
Having re-located to Hawke's Bay before Christmas, Hoffman said she and her husband are particularly exited about exploring hiking trails in the area, and of course, trying out the region's wine.