All this fuss made me think of the advent of the Victorian nosegay. A nosegay (ie, keep the nose "happy"), was a small bunch of fragrant flowers or herbs, tied in a bundle, (which has now morphed into the modern day corsage) originally intended to be worn on one's lapel, under the nose, to mask unpleasant odours.
A few centuries on, whether it's bird droppings, chicken fat or mushroom fertiliser, odours still go hand-in-glove with suburbia. (Try visiting Shanghai). Undoubtedly expectations of how clean one's nose must be, have changed. After all, Elizabeth I reportedly bathed just once a month. But those whose mission it is to live in an increasingly deoderised climate need a little perspective, and perhaps, a quaint little nosegay.