Easter Saturday offers brief respite from starvation and the tills open after 24 hours of commercial hiatus; Thursday's dystopian mood returns and we again carry on like spooked horses courtesy of the prohibition-like Friday and Sunday. It plays out like looting footage from CNN.
Likewise each year the hoary trading laws issue resurfaces and, predictably, the Government cops a towelling for an unacceptable status quo.
The question is, are businesses which defy Easter trading rules catering to demand, or creating demand?
Frankly, I'm all for retailers taking as many days off as possible. It's a simple, secular philosophy based on the truth that time spent with family, rather than working or shopping, makes us richer.
There are only 3 days a year we're not permitted to trade - a meagre 0.96 per cent of the commercial calendar. It speaks volumes that we find that repressive.
Were all us shopping mortals to stop at Easter and glance in the mirror, inadequate and naked sans retail, perhaps we'd be inclined to blush a little.