And so we would urge the young and doubtlessly naive authors of the Hawke's Bay "Confessions" pages on Facebook to have a quick and radical rethink about their activities.
A lot of people have seen the comments posted on Taradale Confessions (now taken down) and its sister sites and there is little doubt as to the intent. The sites are riven with degrading comments, often of an explicit nature, about other teenagers, who are named.
They may have been posted as a misguided joke but there will almost certainly be some victims who are not laughing.
Police and mental health professionals have condemned the sites, saying such postings can have severe consequences for both victims and perpetrators.
The authors of the Hawke's Bay sites have found little support online, judging from comments at hbtoday.co.nz
Kayla Collingwood posted: "A few days ago some of them on the Taradale page were talking about their dope habits, and I warned them that the police and others could see ... Guess they will know now that I wasn't just saying that for no reason."
Mozziemum, of Melbourne, wrote: "I definitely think these kids should be prosecuted ... It's happening all around the world and kids need to learn that they can not abuse social networks. They're a means of communication not digital bullying."
Vicky Smith, of Regents Park, was more direct: "Kick their bloody arses".