"Guys are screaming out for someone to talk to but they just don't know who to turn to. Even if the person on the receiving end doesn't have any input whatsoever, just being able to be in that position to offload is huge for someone, who as far as they are concerned, have got no one else to turn to."
"When you ride a motorcycle, you have got to concentrate so much you forget about everything else and it is great food for the soul," Arthur said.
As for prostate cancer, Arthur believes the stigma around getting checked is a huge part of the problem.
While the event has taken place in Hawke's Bay previously, the organisers decided to hold it every second year, providing a gap for Arthur to fill.
Twenty-five riders will be "suited and booted" for the occasion, including several bikers from Arthur's club as well as the Wellington division, chapter 5.
There will also be "supportive" riders, who aren't able to dress up or ride a vintage motorbike but want to support.
They will meet at the Mobil service station in Waipukurau at 9am, before stopping at the Rose and Shamrock in Havelock and at Noel Leeming in Hastings for a sausage sizzle.
Prior to finishing at the Puketapu pub for lunch and a thank you, a "meet and greet" will be held in the carpark by the RSA. To donate or register visit: www.gentlemansride.com
