Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Classic designs 'embodied aspirations for Maoridom'

By Roger Moroney
Hawkes Bay Today·
28 Jul, 2014 11:24 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The late Whetu Tirikatene-Sullivan ONZ made a fashion statement during her time in Parliament and became the country’s longest-serving female MP. The MTG has been gifted some of her remarkable wardrobe, which will go on display. Reporter Roger Moroney looks at her remarkable life.

A unique and widely anticipated exhibition featuring the fashions of the late Whetu Tirikatene-Sullivan ONZ had come about through her links with her whanau in Hawke's Bay and the friendship she formed with MTG Hawke's Bay director Douglas Lloyd-Jenkins.

Twenty-six items of her remarkable wardrobe, which made her something of a fashion icon and created a stir in Parliament where she served to become the country's longest-serving female MP, has been gifted to the MTG and will go on display in late September.

Daughter May-Ana Tirikatene-Sullivan said her mother had been close to her Mohaka-born grandmother who passed on her love of creative clothing and design to her.

Sketching fashion designs became a favourite pastime for Whetu.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Mum inherited my great-grandmother's ability to be able to envisage a design, cut it out of newspaper and then make it."

Mr Lloyd-Jenkins said he got to know Mrs Tirikatene-Sullivan in the last decade of her life - she died in 2011.

"It was wonderful to be able to work closely with her and for her to eventually understand this would be a great home for it."

News of what MTG had achieved had rippled through the rest of the country, Mr Lloyd-Jenkins said.

Advertisement
Advertise with NZME.

"Some of my colleagues and contemporaries, especially Te Papa, are agog - little bit of professional envy," he added with a laugh.

Whetu Tirikatene-Sullivan on Waimarama Beach in the 1970s with Bare Island in the background. Photo / Supplied

He said the word "iconic" was too often used but in this case it suited perfectly.

"You hear people say 'oh I remember those'," he said of the almost universal reaction to photos of Mrs Tirikatene-Sullivan, particularly in the stylish 1970s.

Discover more

MTG director resigns

14 Aug 10:00 PM

"She transcended fashion,"

May-Ana said. While many children may have been embarrassed about what their parents wore she found that as she was growing up she grew to emulate it.

"Mum always made sure we were exquisitely dressed - nothing ever clashed or was mis-matched."

She said her mother was also passionate for her fashion to embody her aspirations for Maoridom.

"It would have been easier for mum to wear a tweed suit but she gained international respect for putting Maoridom on the world stage through fashion."

Her vision was that of contemporary Aotearoa and she worked alongside many radical Maori artists of the time as well as leading Pakeha designers.

Advertisement
Advertise with NZME.

She was also keen to pave the way for working women in New Zealand - the bold colours and patterns turned heads, and drew admiration, as she walked the corridors of Parliament where she served as MP for Southern Maori (which took in Hawke's Bay) between 1967 and 1996.

She became the first Maori woman cabinet minister in 1972 and held the positions of Minister of Tourism, Minister for the Environment and Associate Minister of Social Welfare.

There was another milestone in 1970 - Mrs Tirikatene-Sullivan became the first sitting MP to give birth.

"Mum carried her babies through the halls of Parliament with pride and designed clothes to ensure her pregnant belly wasn't obvious because in those days most pregnant women didn't have careers," her daughter said.

"She wore floating kaftans which complemented her belly and when we were born she designed clothing with bold patterns so no one could see our sticky little finger marks on her clothing."

Mrs Tirikatene-Sullivan's husband Denis Sullivan said his late wife was a pathfinder who believed in no limits.

Advertisement
Advertise with NZME.

"During the 1960s most women didn't have careers but Whetu and I both felt we could have professional jobs and a family at the same time," he said.

"Her individuality and sense of style was portrayed through fashion - she made statements all her life."

He said his wife never limited herself to anything and stood out as a politician.

"I don't think any other MP has matched her sense of fashion and style. We want people to see her fashion designs and the impact she made."

He said if the family kept her remarkable wardrobe tucked away it would be "a waste".

"So it's wonderful the garments can be displayed in a museum exhibition."

Advertisement
Advertise with NZME.

Mr Lloyd-Jenkins said the exhibition would run within a 1970s themed display, centred on tourism within that era, and be staged in the two upstairs galleries.

"Her style has left an indelible mark on New Zealand culture and it is entirely appropriate for the collection to come to Hawke's Bay, a region so close to the heart of Whetu herself."

He said staff felt privileged to highlight "a remarkable icon of New Zealand fashion for the first time".

The exhibition would be heralded by a special event and celebration as it coincided with the grand opening of the MTG last year.

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

New Magpies assistant coach sought to replace Bryn Evans

13 Jun 04:37 AM
Hawkes Bay Today

Woman put in a kennel, suffers miscarriage in meth-fuelled family violence ordeal

13 Jun 03:39 AM
Hawkes Bay Today

'Pretty cold': Wet weather grips Hawke's Bay before sunny break

13 Jun 12:52 AM

It was just a stopover – 18 months later, they call it home

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

New Magpies assistant coach sought to replace Bryn Evans

New Magpies assistant coach sought to replace Bryn Evans

13 Jun 04:37 AM

Bryn Evans began helping to coach the Magpies soon after the end of his playing career.

Woman put in a kennel, suffers miscarriage in meth-fuelled family violence ordeal

Woman put in a kennel, suffers miscarriage in meth-fuelled family violence ordeal

13 Jun 03:39 AM
'Pretty cold': Wet weather grips Hawke's Bay before sunny break

'Pretty cold': Wet weather grips Hawke's Bay before sunny break

13 Jun 12:52 AM
NZ Herald Premium subscription special offer: Get the best journalism from here and abroad

NZ Herald Premium subscription special offer: Get the best journalism from here and abroad

13 Jun 12:00 AM
The woman behind NZ’s first PAK’nSAVE
sponsored

The woman behind NZ’s first PAK’nSAVE

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP