Christmas Cheer Appeal: How to help Hawke’s Bay families, and what gifts to buy

Napier Christmas Cheer Appeal's Hellene Overend (right) highlights the need for gifts for teenagers and elderly people, beyond children's toys. Photo / Warren Buckland

Hawke’s Bay Christmas Cheer Appeal organisers say demand for support is higher than ever, and they’re asking the community to step in early to help bring “a real Christmas” to local families, seniors and teens who may otherwise go without.

“All donations are gratefully received, but there is a particular need for items that suit teenagers and elderly people,” Christmas Cheer Napier co-ordinator Hellene Overend says.

“When people donate, it’s natural to think of toys for younger children, but many of the households we support are multigenerational.”

Last year, Christmas Cheer helped more than a thousand families, including over 2000 children and 200 elderly people.

Overend says the figures shows how important it is to think beyond small children’s toys when choosing what to donate.

“For families, non-perishable festive food, new toys, toiletries and vouchers are especially helpful, as they can be shared across households who are feeling the financial strain,” she said.

“[While] toiletry gift sets, gift cards, and small practical gifts help teenagers and elderly people feel valued.”

Overend said the stories that come back from families show how powerful even the smallest donation can be.

“One story came from an only child being raised by an elderly grandparent, who said the simple gesture of receiving gifts for both of them made them feel seen and less alone during the holidays.”

Another memory that has stayed with her came from a single parent.

“They shared how receiving a small hamper of gifts and festive food meant their children could wake up to a “real Christmas” like their classmates, helping them feel normal and remembered at a really tough time.”

These small moments of dignity and joy are why the appeal matters, Overend says.

“They come in with a couple of items and there is a look in their eyes. I can’t explain it, but they have had sadness in their lives and know what is really important in life.”

Donations are being collected until December 23 and will be distributed to about 50 community organisations across the Bay, reaching households who are struggling to afford even the basics this festive season.

“Please, we need more help. We need to help our families with food for Christmas,” Overend says.

What’s most needed?

While all donations are welcome, Christmas Cheer is asking the public to think a little differently this year.

Most-needed items include gifts for teens, gifts for elderly people, toiletries and practical gifts for families under financial pressure, and non-perishable festive food such as chocolates, biscuits, and canned items.

“Even a small gesture can brighten someone’s day,” Overend says.

“We’re inviting anyone who is able to donate a small gift, festive food item, or stocking filler to help bring a bit of Christmas cheer to households doing it tough this season.”

Donations can be dropped off at Mitre 10, public libraries across Napier and Hastings, and Hawke’s Bay Today’s Napier office.

Monetary donations can be made via Napier City Council and Hastings District Council websites.