Business Hawke's Bay and SODA Inc. have teamed up to provide start-up support programmes in Hawke's Bay.
Business Hawke's Bay chief executive Carolyn Neville said she was excited about the partnership with SODA, who had a proven programme for founders and access to world-class mentors.
"This is a valuable addition to the other support that is available and will enable qualifying founders with start-ups to build their capability and grow their companies."
SODA Inc. has supported and been behind many growing start-ups in New Zealand such as beekeeping hive management software, MyApiary and Hop Revolution that recently secured a $3 million investment through the MyFarm Hop Garden Investment initiative.
People working on start-ups in Hawke's Bay could apply for the SODA programme and access the resources, networks and mentorship on offer.