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Home / Hawkes Bay Today

Age old art of bargain hunting

By Roger Moroney
Hawkes Bay Today·
7 Jun, 2013 09:00 PM3 mins to read

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Anyone under the age of 25 may have to ask their parents, or indeed anybody who's twice their age, for an explanation for what I am about to jot down.

It is about shopping.

Shopping in the 1960s when you went to the grocer for the bread, the milk and the soap powder.

And the local butcher for the saveloys, the mince, the leg of mutton and a roast for Sunday.

Then it was off to the chemists for some cough syrup and a new comb ... then a stopover at the fruiterers for some bananas and a couple of tomatoes.

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Oh, and a brief call at the newsagents to see if the new Women's Weekly was out and maybe get a couple of comics for the kids.

When our mother went shopping it was not an exercise in stocking up ... it was a full-on expedition that could take a morning.

Sometimes I'd tag along and listen to mum chastise the butcher.

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"That's not schnitzel," she once said of the slightly ragged thinly sliced pieces of beef.

"They're lace curtains."

Like many families in those times, when money wasn't exactly plentiful and accordingly budgets were modest, the weekly pursuit of goods and services was very much a case of shopping around.

If you could save a bob or two (yes kids, ask your parents) then you would.

Today, all the items I mentioned earlier can be picked up in a one-stop shopping raid at a big place called a supermarket.

Yet while it is all under one easily accessible roof, the question of what's a deal and what isn't is still very much to the fore.

People like a bargain. If they can save a tenner then that's a great result.

And they do shop around.

I have heard of people wandering into a supermarket clutching the flyers that arrived in the letterbox a couple of days earlier declaring that standard bread was going for $1.49 a loaf.

They pick up four or five loaves then wander off to a rival store because they've got half-price coffee on a seven-day special there.

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A recent supermarket price survey was quite revealing.

For a standard list of items one supermarket bill came to $157 ... a rival chain delivered the same list for $126.

It's all a little bit hit and miss because everyone offers a "deal" at some stage. In the long run it's down to what you're after, but at the end of the day when there's a $31 difference (enough to gas the car for a week) then you really have to pursue the philosophy of the 60s.

Shop around.

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