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Home / Hawkes Bay Today / Lifestyle

Local girl shines in big city

Linda Hall
Hawkes Bay Today·
11 Jul, 2017 12:15 AM3 mins to read

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Stacey Jade Houkamau runs HYPE and JADE - the only talent agencies of their kind in New Zealand.

Stacey Jade Houkamau runs HYPE and JADE - the only talent agencies of their kind in New Zealand.

STACEY JADE Houkamau knew if she wanted to achieve her goal of running an ethnic indigenous talent agency, she needed to be where there were a lot of people.

Brought up in the small town of Waipawa, this determined and driven businesswoman set her sights high at an early age.

She attended Waipawa Primary School, Central Hawke's Bay College and design school at Massey University in Wellington.

She knew if she wanted her goal to become reality, she needed "population", so she headed to Auckland where today she runs two businesses, HYPE and JADE - the only talent agencies of their kind in New Zealand.

HYPE finds the talent - interviews hopefuls and if they are suitable, creates a portfolio.
They must be of Maori, Polynesian, Asian, African or South American descent. "Blended with European can be considered as well," Stacey says.

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"You have to be nice looking, nice teeth, nice skin. Today's look is all about being natural.
"Clients don't want a Maori model or actor with bleached blonde hair. If they want blonde hair they will go for a natural blonde - a European."

JADE "grooms the models and teaches them how to look after themselves".

"You need photos. Agencies want to see what you look like and you have to look the part.

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"I am always completely honest with people. If they have acne or skin problems they need to get it under control. I can point them in the right direction and help with nutritional daily needs.

"They need to be able to take direction so we can get the money shot. That's going to get them work.

"I always look for people who are approachable and coachable. I work hard and I expect others to work hard to achieve their goals."

She says her work ethics came from her mother.

"I learned from my mother at a very young age that if you wanted something you had to work for it," Stacey says.

"Mum brought us up by herself in Waipawa. She worked hard so we could play every sport under the sun. She made sure we had all the gear. I really appreciate all she did for us.
"Mum also taught me the importance of work ethics and that if you wanted money you had to work for it. I picked apples during the holidays and some weeks I would make $800.

"My hunger for success grew when I got pay packets like that."

Stacey says she always leads by example and makes sure she is impeccably groomed.
"I aim to be inspiring. We also make sure we create a fun and energetic environment for the models when we are doing photo shoots.

She negotiates with casting agencies and production companies.

"I love what I do and my clients [those looking for models and actors] know how passionate I am about my work.

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"I'm all for our people. We are talented and unique. Just look at films like Boy, The Dead Lands and Mahana, all based around our culture.

"My goal is to one day be working with big names such as Cliff Curtis."

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