Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Sweeter tastes for Asian market

The Country
27 Jul, 2016 10:02 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Bostock New Zealand orchard managers Shane Crawford and Craig Treneman get busy planting new apple varieties in Hawke's Bay this week.

Bostock New Zealand orchard managers Shane Crawford and Craig Treneman get busy planting new apple varieties in Hawke's Bay this week.

New Zealand's largest organic apple grower, Bostock New Zealand, has been making the most of the sunny Hawke's Bay weather, planting about 4000 new apple trees per day.

The company has been pulling out its old apple varieties and planting new trees to keep up with the international demand for organic, GM Free fruit.

Bostock New Zealand Organic Orchards manager Craig Treneman said it's exciting to be planting new varieties, which are sweeter and higher colour and appeal to the growing Asia market.

We need to grow apples which appeal to the Asian palette and these are sweet, juicy, bright red apples. So it's time to get out of the old varieties and into the new sweeter varieties.

Bostock New Zealand Organic Orchards manager Craig Treneman

"We have some new orchard developments in Twyford, where we are planting about 4000 new tree varieties a day.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"We have a team working around the clock to get the trees in the ground over the next few weeks. The new planting has created about 20 new jobs and will continue to provide permanent and seasonal jobs through the year.

"The new apple tree varieties include Premier Star, TCL3 and Kingsbeer Red - all are bright red, sweet, juicy apples, which appeal to the overseas markets," said Mr Treneman.

"The apple industry is growing to meet international demand and every day we are working to ensure we have the apples, demanded by our customers."

This is the first stage of the new tree variety development.

Advertisement
Advertise with NZME.

"Bostock New Zealand has a strategy of ongoing tree replacement; at least 10 per cent of orchard land should be in redevelopment every year," Mr Treneman said.

"As trees get towards the end of their economic life, both fruit quality and overall yield suffer, new plantings recover the yield and offer the opportunity to upgrade to exciting new varieties.

It's taken months of planning and project management and we are really excited to finally see the trees being planted."

Mr Treneman says New Zealand apple growers are becoming more focused on Asia markets and the new plantings reflect this.

Discover more

Apple industry keen to promote itself

29 Jun 10:43 PM

"We need to grow apples which appeal to the Asian palette and these are sweet, juicy, bright red apples. So it's time to get out of the old varieties and into the new sweeter varieties."

The new trees will start bearing fruit in 18 months.

In May New Zealand's $700 million apple industry was named the world's most competitive performer, with the World Apple Report ranking New Zealand first over 33 major apple producing countries.

Pipfruit New Zealand chief executive Alan Pollard earlier described it as a "great achievement".

"We know New Zealand is the best country in the world to grow apples. We've had a fantastic harvest. The size and quality of fruit is outstanding and we have produced another record earning export crop.

"We are now well ahead of realising our goal to become a billion-dollar industry by 2022.

Advertisement
Advertise with NZME.

"Our provinces are prospering from the apple success, we are growing hundreds of fulltime jobs across the sector in all areas including production, post harvest, logistics, marketing and exports. It's certainly a great time to be an apple-growing region," he said.

The World Apple Report said New Zealand was focusing on new or exclusive apple varieties that earned a substantial price premium in many international markets.

New Zealand had a long history of grooming new apple varieties aimed at niche, premium-priced markets. Because its total exports were small relative to total world supplies, New Zealand shipments did not burden any single market, the report said.

Save

    Share this article

Latest from Business

Premium
Opinion

Nick Stewart: What if you die with a big KiwiSaver balance?

30 May 08:43 PM
Hawkes Bay Today

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

26 May 07:00 AM
Premium
Hawkes Bay Today

KiwiSaver changes 'a burden' for small businesses and self-employed

22 May 08:00 PM

Why Cambridge is the new home of future-focused design

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Nick Stewart: What if you die with a big KiwiSaver balance?

Nick Stewart: What if you die with a big KiwiSaver balance?

30 May 08:43 PM

OPINION: How to spare your family pain in accessing the funds at a time of suffering.

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

'She is not going to prison': Woman avoids jail after cousin's fatal mattress fall from car roof

26 May 07:00 AM
Premium
KiwiSaver changes 'a burden' for small businesses and self-employed

KiwiSaver changes 'a burden' for small businesses and self-employed

22 May 08:00 PM
Premium
Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

Liam Dann: Upbeat Treasury forecasts GDP growth, rising house prices

22 May 05:39 AM
Clean water fuelling Pacific futures
sponsored

Clean water fuelling Pacific futures

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP