Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Social network scams rocket

Hawkes Bay Today
12 May, 2011 08:17 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Social networks are "lucrative hot beds" for cyber scams as crooks endeavour to dupe members of online communities, a Microsoft security report says.
"Phishing" attacks that use seemingly legitimate messages to trick people into clicking on booby-trapped links, buying bogus software, or revealing information, rocketed 1200 per cent at social networks
last year, it said.
"We continue to see cyber criminals evolve attack methods such as a significant rise in social network phishing," Microsoft malware protection centre manager Vinny Gullotto said.
Phishing using social networking as a "lure" represented 84.5 per cent of all such trickery in December as compared with 8.3 per cent at the start of 2010, according to the report.
Microsoft analysed data gathered from more than 600 million computer systems worldwide from July through December for the semi-annual study.
"The popularity of social networking sites has created new opportunities for cyber criminals to not only directly impact users, but also friends, colleagues and family through impersonation," the report said.
"These techniques add to an existing list of social engineering techniques, such as financial and product promotions, to extort money or trick users into downloading malicious content."
Social engineering is a reference to fooling people to access machines or data instead of trying to hack into networks.
Microsoft noticed a "polarisation" of cyber criminal behaviour and a surge in the use of "marketing-like" deception tactics to steal money from people.
Criminals used malicious software to trick people with false advertisements, fake security software, and pay-per-click schemes that generated cash when links were activated, Microsoft said. Detections of software crafted to infect machines with pop-up advertisements rose 70 per cent from the middle of last year to the end of December.
Rogue security software, "scareware", was one of the most common ways for cyber criminals to get money out of people.
The ploy seeks to dupe internet users by pretending to find viruses on computers and then offering to sell a program to fix the situation.
Computer users are advised to guard against threats by keeping programs updated, using reputable security software, and not clicking links or opening files without making certain they are safe.AFP

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Business

Premium
Opinion

Nick Stewart: Air New Zealand is the worst of both worlds

10 Apr 06:00 PM
Premium
Hawkes Bay Today

Frozen veg in New Zealand: The data behind McCain and Wattie’s cuts

09 Apr 09:00 PM
Premium
Hawkes Bay Today

Gas up 300%, power doubled: Why Wattie's says local manufacturing no longer works

30 Mar 04:00 AM

Sponsored

Sponsored: The deposit myth putting Kiwis off building

24 Mar 04:35 PM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Nick Stewart: Air New Zealand is the worst of both worlds
Opinion

Nick Stewart: Air New Zealand is the worst of both worlds

OPINION: When things go wrong, taxpayers are always on the hook.

10 Apr 06:00 PM
Premium
Premium
Frozen veg in New Zealand: The data behind McCain and Wattie’s cuts
Hawkes Bay Today

Frozen veg in New Zealand: The data behind McCain and Wattie’s cuts

09 Apr 09:00 PM
Premium
Premium
Gas up 300%, power doubled: Why Wattie's says local manufacturing no longer works
Hawkes Bay Today

Gas up 300%, power doubled: Why Wattie's says local manufacturing no longer works

30 Mar 04:00 AM


Sponsored: The deposit myth putting Kiwis off building
Sponsored

Sponsored: The deposit myth putting Kiwis off building

24 Mar 04:35 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP