"We have been overwhelmed by the support we have received from farmers on the strategy but many of them were saying they would like to invest but the minimum quantum was too high," he said. "While many farmers meet the eligible persons criteria under the terms of the offer, given they have had a number of tough years on the farm, they are telling us that they wish to err on the side of caution with respect to their off-farm investments.
"This is a farmer-led initiative and we need farmers to come in behind the opportunity financially to ensure its success."
Wool Co. is a new entity, jointly owned by WEL and Christchurch-based investment bank Ocean Partners.
Wool Equities was formed after the disestablishment of the New Zealand Wool Board in 2003 and has more than 9500 farmer shareholders.
In July it announced that it had funding for a rival bid to Cavalier Wool Holdings' offer of $40million for the assets of WSI.
The High Court has temporarily delayed any sale of WSI to Cavalier until there is an outcome to a challenge from transtasman carpet maker Godfrey Hirst to the Commerce Commission's approval of Cavalier's offer.