Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Business

Hawke's Bay retail shop goes but business grows

PATRICK O'SULLIVAN - Business Reporter
Hawkes Bay Today·
17 May, 2011 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Penny Baker is closing her Pukehou plant nursery because business is booming.

"The whole idea of opening the retail operation was to get the wholesale going," she said. "I needed a public face, and it did it brilliantly - better than I ever expected.

"The wholesale side ended up just taking off hugely, so now we work seven days a week flat out. We are building a new nursery for this summer - it is going to hold another 50,000 plants."

She credits the success of the wholesale business Te Mara Nursery, based on her Omakere farm, to good service and price. "I don't have the overheads at the farm - I use land that is unsuitable for grazing."

She said contract plantings made a lot more business sense than retail. "With contract work you are not actually spending any money until you have a contract - you don't pot a plant until someone is buying it."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

She said farmers were her main clients for many reasons: To encourage ducks in wetlands, keep waterways clean by soaking up nutrients, retire unsuitable farming land, shelter belts, lane ways, wind breaks and farm forestry. A recent client planted 2ha of totaras.

She said farmers had always planted trees but the trend had gained momentum in the past ten years because of the Hawke's Bay Regional Council's Afforestation Grant Scheme. "They pay 50 per cent of the costs of planting and fencing if the farmer retires the land." Plantings near waterways were also subsidised.

Hawke's Bay Regional Council was her biggest single client, with 23,000 trees planted this year through planting schemes and mass plantings at areas like Pekapeka Wetland and Karamu Stream.

Advertisement
Advertise with NZME.

Her third largest customer was the Paper for Trees scheme for schools. "Basically the schools get free trees according to how much they recycle," she said.

She was expecting increased demand from farmers wanting to retire land damaged by the recent weather bomb on coastal properties. Her own farm had been hit with fences down and stock lost. Losses could have been worse but for the trees she and her husband had planted.

"Where our poplars are planted it didn't slip but on the lease paddock next door on the same face, where there are no poplars, it did," she said.

The retail shop, opposite Te Aute College and beside The Paper Mulberry Cafe, never quite made it as a business and a staff member would be let go.

"I opened the retail business to grow the wholesale side of the business and the idea was that I put someone in their full time, but it hasn't got to that."

Advertisement
Advertise with NZME.

Her closing down sale runs to the end of the month.

Save
    Share this article

Latest from Business

Hawkes Bay Today

Christchurch hosts PGG's first national wool auction

30 Apr 10:03 PM
Premium
Hawkes Bay Today

Not quite free trade, but apple growers welcome reduced 25% tariff to India

29 Apr 06:00 PM
Premium
Hawkes Bay Today

Three Napier brothers are serving ‘NZ-style’ ice cream to celebrities. This is what their LA life is like

27 Apr 10:00 PM

Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
Advertisement
Advertise with NZME.

Latest from Business

Christchurch hosts PGG's first national wool auction
Hawkes Bay Today

Christchurch hosts PGG's first national wool auction

The first national sale in Christchurch moved more than 9000 bales for $6.6m.

30 Apr 10:03 PM
Premium
Premium
Not quite free trade, but apple growers welcome reduced 25% tariff to India
Hawkes Bay Today

Not quite free trade, but apple growers welcome reduced 25% tariff to India

29 Apr 06:00 PM
Premium
Premium
Three Napier brothers are serving ‘NZ-style’ ice cream to celebrities. This is what their LA life is like
Hawkes Bay Today

Three Napier brothers are serving ‘NZ-style’ ice cream to celebrities. This is what their LA life is like

27 Apr 10:00 PM


Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt
Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP