After working in a factory, an orchard and a rest home, she decided to publish a newspaper for the Asian community, which she continues four times a year.
She hoped the awards would reveal other business projects Asian people had embarked on in Hawke's Bay.
So far, 28 nominations had been received across the three categories, many from the retail and hospitality sectors.
"We've just extended the deadline to August 3," she said. "I was really struggling to find nominations at first but the Hastings District Council and Napier City Council have been very supportive and encouraged me to continue."
Ms Burling said she would like to make the awards an annual event but would see how well the inaugural event did before making a decision.
The awards will be held at the at the Shakespeare Room at the Hawke's Bay Opera House, in Hastings, on August 25.
A special entertainment ceremony, showcasing the Asian cultures represented in Hawke's Bay, will be part of the awards event.
Nomination forms for the awards are available from: asiainthebay@yahoo.co.nz
The Asians in the Bay awards is supported by Settlement Support, Creative Communities New Zealand and the Hastings District Council.