The company has widened its services. "We call ourselves total childcare solutions, so you can come to us for mother's help, a nanny/au pair, in-home care, maternity nurse, respite care," Mrs Maidens said.
"We do household staff as well - from gardeners to chefs to housekeepers."
Currently there are 160 advertised positions in New Zealand and 400 overseas.
The New Zealand franchise was returned in-house to help with the one-stop-shop.
"It is back under my watch," Mrs Maidens said. "To operate it seamlessly we had to operate it in the one network - otherwise it was two companies competing against each other."
In New Zealand it has five Ministry of Education-licensed Homebase in-home childcare networks, catering for almost 400 children, with three more networks expected to be licensed in the coming month.
Her fellow director is husband Peter Maidens, who owns Kauri House Auctions in Havelock North. The two businesses shared office space until this year as Rock My Baby's growth meant Mrs Maidens' staff were "squeezed" at the Martin Place office, moving to nearby Donnelly St. There are 10 of the company's 40 staff at the Havelock North office and there are no plans to shift as tripling turnover continues.
"It is quite cool being part of the community of Havelock - we will stay here. We have some amazing people."
Mrs Maidens said in five years' time Rock My Baby would be ministry funded nationally for in-home childcare and overseas growth would continue.
It was impossible to tell how large the company will grow abroad. "The market there is quite large ... "
