Hamilton band DateMonthYear has released three new music videos, and fans may notice they are all completely different.
Which is to be expected when you give three local filmmakers complete artistic freedom.
Founder Trevor Faville took a leap of faith by allowing three independent filmmakers free rein to pick any song from the band's four albums, and then without input or oversight, to interpret the music and create their own video.
Trevor said although this was break from his usual practice, it was actually a relief to leave the filming in other peoples' hands.
"When you run things you want to control all the time, but in this case it was great to just let go and see what people do. I loved the result. It's not what I expected but that's the best thing about it," Trevor said.