A new initiative is encouraging young cyclists to boost their visibility, particularly over winter.
'Be smart. Be seen.' aims to raise community awareness of youth cyclists and will focus on intermediate and high school students who cycle on busy urban roads during peak traffic times between 8-9am and 3-4pm.
Senior Constable Jolanda Roe said youth are often over-looked when it comes to youth cycle safety.
"We try to make sure all these kids that do cycle in winter are safe."
The initiative provides education to cyclists, ensures schools' policies are considered and builds on school-community partnerships. Community Constable Niwha Jones said the campaign isn't a one-off event, but provides an on-going programme over two school terms.