Gisborne Herald
  • Gisborne Herald Home
  • Latest news
  • Business
  • Lifestyle
  • Sport

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Lifestyle
  • Sport

Locations

  • Gisborne
  • Bay of Plenty
  • Hawke's Bay

Media

  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Opinion
Home / Gisborne Herald / Opinion

Lies, damned lies, statistics

Opinion by
Gisborne Herald
17 Mar, 2023 10:31 PMQuick Read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

A109 Light Utility Helicopter flight with mayor Gisborne City from the air in November 2023.

A109 Light Utility Helicopter flight with mayor Gisborne City from the air in November 2023.

In 1954, Darrel Huff published his book “How to Lie with Statistics”. I don't need to read it — the title says enough. I am continually bothered by figures, how they are prepared, interpreted, manipulated etc. to support a particular narrative. The presentation of information is but one aspect. Others include how data is collected, what is included or excluded and how it is interpreted, all too often with the intent of influencing the outcome.

A recent analysis determined that the funder of research can influence the outcome by as much as 30 percent. (You don't displease such funders if you want ongoing business.) This becomes particularly relevant where financial consequences are involved. These can include profits, salaries, bonuses, commissions, legal protections, political intent, “kick-backs” etc.

Recently, a high-profile US doctor made an observation about artificial sweeteners which have been shown to increase weight-gain and type 2 diabetes: “Industry studies show that such sweeteners are almost 100 percent harmless. Independent studies show they are almost 100 percent harmful.”

We are faced with the dilemma of what or who to believe, which science — which information? Our investigation should include, not just the presented “facts”, but who is behind them and what they stand to gain or lose. It might be a matter of job security, reputation, contracts etc. At another level it could involve billions of dollars.

Those promoting the perceived conventional argument have little to fear. Individuals proposing counter arguments might be putting their reputation and future on the line. Why would a rational person follow such a path?

Advertisement
Advertise with NZME.

When it comes to big business and politics, people are discarded as “collateral damage”. It also seems, far too often, that big business and politics are very closely connected. Officials and vested interests seem to go to extraordinary lengths to suppress or eliminate “inconvenient” information.

The one reasonable conclusion we can make is that we should take all information, including scientific results, with a grain of salt. Does the information stand up to wider scrutiny? Furthermore, changing our personal viewpoint can be a challenge.

Marcus Williams

Advertisement
Advertise with NZME.
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Gisborne Herald

Gisborne Herald

Lifesaving legend McLean dies aged 91

09 Oct 04:00 AM
Gisborne Herald

Tairāwhiti news in brief: Voter turnout update, Gisborne doctors support strike but won’t join

09 Oct 03:00 AM
Gisborne Herald

'Everyone wins': School planting drive targets 1 million more trees by 2030

09 Oct 03:00 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Gisborne Herald

Lifesaving legend McLean dies aged 91
Gisborne Herald

Lifesaving legend McLean dies aged 91

Barry McLean made many ocean rescues but never had a swimming lesson in his life.

09 Oct 04:00 AM
Tairāwhiti news in brief: Voter turnout update, Gisborne doctors support strike but won’t join
Gisborne Herald

Tairāwhiti news in brief: Voter turnout update, Gisborne doctors support strike but won’t join

09 Oct 03:00 AM
'Everyone wins': School planting drive targets 1 million more trees by 2030
Gisborne Herald

'Everyone wins': School planting drive targets 1 million more trees by 2030

09 Oct 03:00 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Gisborne Herald
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Gisborne Herald
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP