It’s breakfast time - pink breakfast

July is Pink Ribbon Breakfast month, where Kiwis across the country will come together to raise vital funds for Breast Cancer Foundation New Zealand (BCFNZ).

Last year, more than 30 breakfasts were held in Gisborne.

Forty people are diagnosed with breast cancer in the region each year.

This year, Covid-19 has forced the Pink Ribbon Breakfast to be postponed from May to July, but the organisation is thrilled to see people are still getting behind this cause.

Registrations to host a Pink Ribbon Breakfast are open throughout July and August.

Covid-19 has made life harder for breast cancer patients, Evangelia Henderson, chief executive of Breast Cancer Foundation, said.

“That is why the need for support this year is greater than ever.

“Thanks to the generosity of Kiwis up and down the country, we are able to continue our life-saving work in research, early detection and patient support.

“The proceeds raised from Pink Ribbon Breakfast will bring us one step closer to our vision of zero deaths from breast cancer.

“So, please get involved in whatever way you can — your support will make a real difference.”

More than 3300 women across the country are diagnosed with breast cancer every year, and more than 650 a year will die.

Due to Covid-19 lockdown restrictions, around 400 women who would have received a breast cancer diagnosis missed out on mammograms or referrals from their GP, delaying their ability to start treatment.

Proceeds from Pink Ribbon Breakfast will go towards helping these women get the support they need, as well as those already undergoing treatment.

They will also help to drive early detection and groundbreaking research to prevent further deaths.

• For more information and to register to host a Pink Ribbon Breakfast, visit