“I grew up on a farm and loved it from my earliest memories,” said Mr McPhail. “Farming is in my blood.
“I'm now super proud to be able to grow healthy food to feed Kiwi families,” he said.
The father of four said he was impressed with the likeness of very own brick.
“I imagine there'll be a fair amount of banter and stick from my workmates about seeing me as a collectible toy, but my kids will love it.
“It's really cool to see farming recognised in this way.
“It's awesome that a little slice of Gisborne is being represented in this collectables farm programme.”
The initiative honours the “legends” who “work tirelessly to supply top-notch produce to Kiwi households”, said Brid Drohan-Stewart, Countdown's director of brand. It was a “crucial component” of the follow-up to last year's popular Countdown Bricks.
“Kiwi families loved getting creative with Countdown Bricks last year and what better way to build on their collections than to highlight the incredible growers who deliver world-class produce to our customers,” she said.
“First and foremost Countdown Bricks Farm collectibles are about bringing joy with a free, sustainable addition to toy boxes across the country.
“This year Kiwi kids will also have the opportunity to learn more about where their kai comes from, and the people who make it happen.”
Like its predecessor, Countdown Bricks Farm has been certified by Environmental Choice New Zealand and this year's collection is made from 100 percent recycled plastic, giving new life to items that would otherwise end up in landfill including old swimming goggles, luggage handles and fridge parts.
From today Countdown customers will receive one pack for every whole $30 they spend in-store or online.
There are 40 unique Countdown Bricks Farm Packs to collect until December 25 or while stocks last and 100 rare hidden Golden Sheep.
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