Tauranga has been named in the 20 list of the country's best places to visit.
Auckland topped the 2010 list of New Zealand's top travel destinations followed by the capital city - which knocked quake-ravaged Christchurch out of second place.
That's according to accommodation website Wotif.com, which released its top 20 listyesterday, based on domestic bookings online.
Tauranga was ranked 13 on the list. Last year, Auckland also claimed the top spot, followed by Christchurch and Wellington.
Wotif spokeswoman Megan Magill said there was a lot of "jostling" this year.
"We've compiled the list based on bookings made by both leisure and business travellers in New Zealand throughout 2010 and have noticed a few changes compared to last year," she said.
Franz Josef glacier was a new addition to this year's list at number 20, while Paihia, Wanaka and Invercargill all moved up the list.
New Zealand's top destinations in 2010: Auckland, Wellington, Christchurch, Queenstown, Rotorua, Dunedin, Taupo, Hamilton, Napier, Palmerston North, Nelson, Paihia, Tauranga, Wanaka, Te Anau, New Plymouth, Hanmer Springs, Invercargill, Blenheim and Franz Josef glacier.