"Certainly the second week of the school holidays lots of people were out and about at the beach."
The Mount was a hive of activity year-round but a mild and sunny winter was an advantage for them being Mount-based, he said.
Across town, Te Puke was among the warmest locations reaching an average air temperature of 10.8C and an extreme maximum high of 19.4C on July 31.
Tauranga's air temperature for July was considered near average and wind levels were not out of the ordinary, as were seen in the far North coupled with heavy rain.
Looking ahead, a slightly warmer than normal ocean was expected to be the reason behind a possible rise in temperature in Tauranga over the next few months.
Niwa's August to October outlook indicated the Bay of Plenty region was in for average or above average temperatures over the next three months.
Niwa forecaster Chris Brandolino said that although he could not rule out a "wicked cold snap, the overall flavour" for the next three months should be a little warmer than normal.