Club president Simon Oldham says the key to their success is the club's culture with the emphasis on family and everyone getting involved.
"Because we have a really big nippers programme, people end up getting more and more involved in the club. People can do competitive lifesaving as a master now with our club and it is a serious sport for some people," Oldham said.
"They want to carry on doing surf. The inclusive family and social culture is important. Other clubs are just catching on really about how much (masters) can give back to a club. You end up retaining a whole lot of experience in a surf club if you can keep your masters interested or get them back into surf life saving."
Oldham is happy with the quality of the Omanu team but is expecting Mount Maunganui to be a threat.
"We have had bigger teams but we have strength in all age groups in both female and male teams. We have an ex-Olympian kayaker, ex-New Zealand surf Ironman champs and some pretty elite athletes in John McDonald, Paul Bassett, Mike Williams and Jackie Reid, who is a former world champion in surf life saving," Oldham said.
"Mount Maunganui are putting a really serious effort in to their masters programme. They have seen the benefits of what it can do to a surf club and they are serious about trying to take the cup off us.
"So it is going to be very, very close. They have good athletes as well and the rivalry is getting more and more intense and harder each year, which is great because that means people train harder, more people get into it and take it more seriously."