That belief had paid off for the company, its growers and the wider industry, he said.
"Our results are driven not only by the increased volume coming onstream across the industry, but by careful business cost control and an unwavering dedication to maintaining quality standards. We expect the 2016/17 financial results will improve further with the extra volumes this season. This growth will be supported by further investment in infrastructure and staff development."
DMS - along with other major post-harvest operators - has invested heavily in infrastructure to meet the growing volumes of G3 coming onstream.
"The [$12.5 million] Te Puna development, which includes four new coolstores and supporting site expansions, is the biggest ever for DMS, reflecting the growth of the business and ensuring we are able to maintain our high-quality standards with increased fruit volumes," said Mr Greenlees.
DMS had also made a considerable investment in the upskilling of its people and processes, all of which was about strengthening DMS for the future, he said.
DMS chief executive Derek Masters - who also paid tribute to staff efforts - said one of the most significant developments over the past season had been the phenomenal growth in terms of tray numbers packed at the company's two sites this year.
Mr Masters said the breakdown of this year's volume was approximately 3.8 million G3 trays, with the balance in Green.
"We expect next year we will lift to well over 11 million class 1 trays."
Green volumes were expected to be the about the same, but with the weighting shifting towards G3, he said.
DMS infrastructure investments include:
* A $9 million coolstore development in Te Puke coming onstream for the 2016/17 season.
* A further $12.5 million investment planned for its Te Puna site for the 2017/18 season.