"We are very patient people," said Sherriff. The result was earned on gross revenues of $308.7 million, 22 per cent higher than the year before, while total expenses, including finance costs, for the year were up 15 per cent for the year, to $343.7 million.
Cost of sales, primarily the cost of subsidising mobile handsets to acquire customers, rose from $55.4 million in 2012 to $73 million last year, while equipment and other revenue at $45.7 million compared with $34.2 million a year earlier.
Sales and marketing costs at $49.2 million were up almost $10 million on the previous year. "Our challenge going forward is that, after five years, we have got a fixed opex line," said Sherriff.
Variable costs changed on a per subscriber basis, so the job now was to keep controlling those costs while growing revenue lines, especially in the post-paid business consumer market where 2degrees has been slow to gain traction, in contrast with its swift penetration of the lower margin pre-paid market.
Of the total estimated market for mobile telecommunications services of about $2.4 billion, 2degrees now commands about 14 per cent of total spend. Margins were stabilising and the company was "on a trajectory to world class margins".
Sherriff said the experience of a third mobile operator's impact on competition in New Zealand market should be used as "a lesson for other industries". He said confidence in the company's future was apparent from the fact that the Bank of New Zealand had succeeded in syndicating last year's ground-breaking $165 million credit facility to four other banks. BusinessDesk