"Being a New Year's Eve event it's obviously a special day in which people will take the time to travel out to a specific event," he told the Bay of Plenty Times.
"We already know we will be getting people from the far north and the far south."
Mr Adams-Tamatea said the time was right for a major New Year's Eve concert in the Western Bay.
"It's been a while since there's been a significant New Years Eve event in this region.
"We know it's had its history in the past [the 2001 Mount Maunganui riots].
"Obviously it was a hot spot back in the day. It's had its history of a few sour incidents, that hopefully shouldn't overshadow a lot of the good things.
"I can understand that the region needed a bit of a break after those kind of activities.
"It's had a bit of a break and a rest. Often once you have had that kind of break the anticipation is there for [a new event] to happen."
Mr Adams-Tamatea said New Year's Eve concerts such as Rhythm and Vines in Gisborne, La De Da in Martinborough and the Coroglen Tavern were proof that such festivals could be held without trouble.
"There's been no hassles, no big dramas. We are looking forward to putting on this event.
"We know from all the gigs that we do that the reggae crowds are very much there to have a good time, there to sing, to hang out with family and in the sun. They are not an angry people."
Festival staff are still working with council to meet consent criteria, but Mr Adams-Tanatea said the event would meet any demands to ensure it went ahead.
Traffic management plans would be put in place and a special liquor licence granted for the on-site bar, he said.
"We have got a lot of experience on putting on events, so we understand the level of security and safety that is required on putting on an event of this magnitude. We do things right, our record speaks for itself."
The festival does not including on-site camping, and concert-goers are encouraged on the website to seek accommodation in Papamoa, Mount Maunganui, Tauranga, Te Puke, Rotorua and Whakatane.
Mr Adams-Tanatea said he expected many concert-goers to stay with family and friends, or at marae or sports clubs.
Glenn Ormsby, general manager of Tourism Bay of Plenty said it was great to have new events in the region but the Tauranga area was already at capacity over the New Year period.
"I guess what's important to us is the timing of events. The town's pretty full on New Year's Eve.
"It would probably be a bit easier to accommodate if it was outside of one of the busiest periods of the year in the district."
Papamoa Progressive Association chairman Steve Morris said the festival would be positive for the local economy if well supervised.
"Since it's going to be in a rural area and people are not allowed to stay on site, so long as it's well supervised, there's a police presence and transport to get people there and away, I can't see it being a problem."
Mr Morris said it was necessary to strike a balance between concert-goers' fun and residents going about their lives.
"People want to have a good time on New Year's Eve but residents don't want to be cleaning up after them.
"We don't really want anything that's going cause trouble."
Tauranga City Council spokeswoman Alison Clifford said applications for a liquor licence and resource consent had not yet been lodged.
Approval for a liquor licence would go through normal channels including consultation with police and security considerations, she said.
Western Bay of Plenty Police area commander Inspector Mike Clement told the Bay of Plenty Times he could not speak specifically about the Exodus festival as he did not have enough detail about it.
But he said police and Tauranga City Council took an active role to ensure event organisers had "thought through the implications of what they are planning".
"The reality is that the organisers are responsible for patrons in and around the event, to ensure that the supply and use of alcohol meets the requirements of the Sale of Liquor Act and host responsibility principles.
"Not only that, but there is also a need to have a traffic management plan that ensures people attending any event travel safely, as well as meeting the needs of other road users.
"It is not the role of police to provide security at these events. We would need to have an absolute assurance that the organisers have contemplated and planned to meet their responsibilities in all respects."
