Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Meet Sharon Hunter, wife of new Tauranga mayor Tenby Powell and top businesswoman

Samantha Motion
By Samantha Motion
Regional Content Leader·Bay of Plenty Times·
14 Oct, 2019 07:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Sharon Hunter speaking at Tenby Powell's campaign wrap party at Classic Flyers on Saturday. Photo / George Novak

Sharon Hunter speaking at Tenby Powell's campaign wrap party at Classic Flyers on Saturday. Photo / George Novak

On Saturday, Sharon Hunter watched her husband Tenby Powell win the Tauranga mayoralty. By Monday, she was back in Auckland to chair a board meeting.

Supporting her partner of 28 years in his high-profile new job is just another role to juggle for one of New Zealand's best-known businesswomen.

Hunter founded PC Direct at age 22 and turned the business into a household name in personal computing before selling it in 1997.

READ MORE:
• Local Body elections: The new mayor and councillors by town
• Local body elections: follow our live updates
• Local elections: Greg Brownless loses Tauranga mayoralty to Tenby Powell in shock loss
• Tauranga election: Voter turnout lifts after last-minute surge

That multi-million dollar success kickstarted a career in business and entrepreneurship that has included roles in various high-growth companies, business awards, membership on the advisory board for the 2011 Rugby World Cup and helped the couple land on the rich list.

Advertisement
Advertise with NZME.

She has raised two children, now young adults, with Powell and is a director of Hunter Powell Investments, a business the couple formed in 1999.

Moet Ice Imperial party at Westmere. L to R. Tenby Powell and Sharon Hunter. October 5th 2014. Herald on Sunday. photography by Norrie Montgomery. SUN 12Oct14 -
Moet Ice Imperial party at Westmere. L to R. Tenby Powell and Sharon Hunter. October 5th 2014. Herald on Sunday. photography by Norrie Montgomery. SUN 12Oct14 -

She also sits on the boards of not-for-profit organisations that include Starship - a role she said was particularly close to her heart after 14 years with the children's hospital.

Hunter said it was "a juggle", but one many women in business around New Zealand were used to.

Advertisement
Advertise with NZME.

It's the board roles - as well as her son in Auckland and daughter in Wellington - that will have her putting in plenty of kilometres over the term of Powell's mayoralty.

Hunter said she would be based in Tauranga and was embracing video conferencing software to minimise her carbon footprint.

Discover more

Meet Tauranga's new councillors - including one about to have an awkward chat with his boss

14 Oct 03:00 AM

'Put away the hatchets' - Tenby Powell says he will unite city

13 Oct 05:00 PM

Samantha Motion: What Tenby Powell needs in a deputy mayor

15 Oct 06:00 PM

'Egos at the door': Tauranga's re-elected councillors on the new team

14 Oct 07:00 PM

The couple has listed their Westmere home for sale. Powell told NZME he expected it to fetch around $20m, it's listing price when it was last on the market in 2016.

Tenby Powell and Sharon Hunter at Kulim Park after his mayoral win. Photo / George Novak
Tenby Powell and Sharon Hunter at Kulim Park after his mayoral win. Photo / George Novak

Powell said they were keen to buy in Tauranga, but not in any hurry.

Hunter, whose father lives in Tauranga, said in addition to supporting Powell, she wanted to play to her strengths and support women entrepreneurs.

"I love helping women succeed in business."

She said she would be joining the Tauranga branch of Enterprise Angels and also hoped to pick up a couple of board roles on local companies.

She also keen to get involved in the local social sector.

Advertisement
Advertise with NZME.

Nice to spend time with this lady today after a busy week in the wonderful #BOP. @SharonHunterNZ has been amazing in her support of my Mayoral campagin in #Tauranga with her guidance and sage advice. #tenbyfortauranga #votetenby #tenbyformayor #ticktenby #pickpowell pic.twitter.com/A74dO5bXx0

— Tenby Powell (@tenbypowell) June 9, 2019

At Powell's campaign celebration on Saturday night, she said seeing him watching him go through the "longest job interview in the world" had made her feel a "new level of awe" for her husband.

She said there had been tough days on the campaign, and thanked supporters for having his back, and her family's back.

Hunter said she could not say much about her plans to bring one of her businesses to Tauranga, saying it was a bit too early.

Powell described it as a "really cool tech-disruption business".

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Bay of Plenty Times

Bay of Plenty Times

Transport operators outraged over condition of SH2 bridge

23 Jun 03:00 AM
Bay of Plenty Times

Rotorua, Taupō riders hit the podiums in Italy

23 Jun 02:00 AM
Bay of Plenty Times

'We must stand up': Kawerau residents oppose water service merger

22 Jun 09:08 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Transport operators outraged over condition of SH2 bridge

Transport operators outraged over condition of SH2 bridge

23 Jun 03:00 AM

Over 10,000 vehicles use the bridge daily, including nearly 1000 trucks.

Rotorua, Taupō riders hit the podiums in Italy

Rotorua, Taupō riders hit the podiums in Italy

23 Jun 02:00 AM
'We must stand up': Kawerau residents oppose water service merger

'We must stand up': Kawerau residents oppose water service merger

22 Jun 09:08 PM
PM open to scrapping regional councils amid RMA reform

PM open to scrapping regional councils amid RMA reform

22 Jun 08:46 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP