"It's great for the Bay and good to see local designers too."
indulge Outlet Sale event manager Dayna Comeskey said it was a huge turnout of people, with a line of people at the door before opening at 10am.
"It's the first designer sale of this size and it seems to have been really well received."
The sale attracted women of all ages and the fashion catered to everyone.
"There's definitely a huge variety of stock for women of all ages," Ms Comeskey said.
Designers were making the most of the chance to offer end of season stock for discounted prices. Evolution Mt Maunganui store director Miranda Cobb said it was great to be involved in an event with other retailers.
"It's good to support indulge as well and for everyone to get together and have a one-stop shop. The feedback from our customers has been really good."
Mrs King and Mrs Sherson said they had not planned to buy anything but had really enjoyed the sale and would definitely look out for it again next year.
Aucklander Melissa Harris was in the Bay for the weekend and used the opportunity to head to the outlet sale.
"The quality and range was amazing and the people are really lovely and helpful.
"Usually you have to go all over the place to the individual sales but it's great having them all together."
This was the first year of the indulge Outlet Sale and the third for the Bay model competition.