Greerton Village has been dubbed the op shop capital of New Zealand drawing punters from as far afield as Hamilton and Auckland hunting retro treasures.
The village's Mainstreet manager David Hart said the opening of Up Cycle op shop yesterday brought the number of charity shops in the suburb to 10 including several in Glenlyon Ave - the equivalent of one op shop for every 420 Greerton residents.
Mr Hart put a lot of the growth in the prosperity of the village on the popularity of the op shops, saying they appealed to everyone regardless of their incomes. "We have a certain niche ... op shops bring in an eclectic funkiness."
He disagreed that the village was competing with the CBD by promoting a funky and vibrant brand.
"For starters we don't have the money," he said.