The types of financial problems people had were often more complex to resolve if people delayed seeking help, she said.
Mrs Bruin said people needed to put any feelings of shame or embarrassment aside, and speak to the service's non-judgemental staff in confidence.
"Burying your head in the sand is not going to solve anything as the situation is only going to get worse," she said.
Mrs Bruin said one major area of concern was people over-committing themselves to buy vehicles, or obtaining high interest rate finance from a cash-converter type companies.
Mounting debt was not class specific problem and more professionals were coming forward to seek budgeting advice, she said.
"People have to ask themselves when they make a purchase or sign up for a loan is a need or a want. .At the end of the day it's not really about how much money you earn but what you do with that it that matters," she said.
Welcome Bay Community Centre manager Anna Larsen said the number of inquiries from people seeking assistance had jumped in recent times.
That included people finding themselves homeless through no fault of their own, and desperate people often felt they had no other choice but to obtain a loan to pay the bond to get into another property, she said.
"You can't budget if there is no money to budget with," she said.
Tauranga Budget Advisory Service
2014 - 1700 clients
2015 - 1680 clients
2016 - 1600 clients
Need help? Call 578 0969
Visit: tgabudget.familybudgeting.org.nz
Some budgeting tips
Know exactly how much money is coming in and
going out weekly, monthly and even yearly.
Set yourself a budget for overall spending,
Set a goal for how much you want to save.
Keep receipts from shopping, bank statements
and all bills from at last the past three months.
To reduce debt it helps to talk to a budget advisor
who sometimes can deal with lenders and creditors.
Source: Sorted