More people are reading the Bay of Plenty Times.
The paper's typical daily readership has grown 3000 over the past year to reach 32,000 readers, according to the latest Nielsen survey.
NZME regional editor Scott Inglis said the Bay of Plenty Times had brought readers a variety of exclusive local stories this year, from spot news to weekend in-depth features and interviews.
"It's clear that readers are enjoying this premium, local content. We've introduced more human interest stories recently as well, which gives readers more variety," Inglis said.
"Our great range of print content is also complemented by our online offering at bayofplentytimes.co.nz, where we are dedicated to bringing you the latest local breaking news."