A cyclist has been hurt in a crash with a car on the corner of Devonport Rd and 7th Ave.
A police spokesman said the report came in at 3.55pm and a nurse on the scene was able to help.
A St John northern communications spokeswoman said the cyclist was taken to Tauranga Hospital with serious injuries.
The central Tauranga intersection has been closed and diversions are in place.
Read more: Cyclist hit by car in Welcome Bay