"I can mock Aucklanders. I attend most events in town. The other day I was at the Te Puna Kindy Pamper evening."
A big part of that connection locally was via social media.
"I will be posting on Facebook several times a day. And when big stories break, like Jack Dixon, we are on it."
Mr Johnson said he worked closely with the Bay of Plenty Times media, also owned by NZME. He has a weekly column in Bay News.
Mr Perry was delighted with the results. "This is bang on as this is a key target audience for The Hits, not just here in Tauranga but nationally. This is the debut survey for The Hits since it rebranded. It shows the changes we made are really working."
He added Coast and NewstalkZB also performed well locally, being number one and number two with breakfast audiences, and 89.4ZM scored a win locally, being number one in the region among grocery shoppers.
Nationally, NewstalkZB remained the most listened to radio station, with 12.2 per cent of the total New Zealand audience aged over 10.
NZME. Radio managing director Dean Buchanan said the company is pleased with the results for the The Hits. "We did bloody well given the scale of changes we've been through," he said.
- NZME. is the owner of Bay of Plenty Times Media.
Radio
• NZME. runs seven stations - The Hits 95FM, Newstalk ZB, 89.4ZM, Radio Hauraki, Radio Sport, Coast and Flava.
• On April 28 Classic Hits changed to The Hits.
• Will Johnston's show runs from 9am to 3pm weekdays.