More than half of Tauranga residents say they consume too many soft drinks, with a fifth drinking fizzy more than five times a week.
Figures released today by Southern Cross Healthcare Group showed 27 per cent of Tauranga residents under 40 years old drink more than five services a week.
However, 55 per cent of those under 40 knew it, saying they drank too many soft drinks.
By comparison, 67 per cent of Tauranga residents aged over 40 drank no soft drinks at all - the highest in New Zealand.
The annual health survey showed 35 per cent of New Zealanders thought they drank too many soft drinks, with 16 per cent of the population consuming more than five a week.