New Zealanders know how to protect themselves from getting sunburnt, but when it comes to our eyes we're often a little too relaxed or don't have the right information to prevent UV damage.
With summer approaching, Visique is alerting people to the fact that for most of the year harmful
UV exposure to eyes peaks in the early morning and late afternoon, not in the middle of the day as most people assume.
We may be used to wearing sunglasses to stop glare during the middle of the day, but research from the Kanazawa Medical University in Japan suggests we need to protect our eyes from the sun's harmful rays when the sun is lower in the sky, such as early and late in the day, because of the angle of the sun in relation to the eyes.
Over time, UV exposure seriously and irreversibly damages the eye. UV exposure can injure the protective layer on the front of the eye and cause eye conditions such as macular degeneration, cataracts and pterygia.
Melissa Hay, Optometrist and Director at Visique, says unlike sunburn, the effect of UV exposure on eyes isn't easy to notice, so it's important wear sunglasses every time people are exposed to the sun.